I believe brands can create powerful relationships with their customers. But to do so requires re-thinking how a brand should show up — in strategy, in culture, in messaging, and with a bias toward action over communication.
Paul has never thought that strategy and creative were opposing forces. Since joining BCG BrightHouse in 2019, Paul has led the effort of deepening our brand strategy offering and has brought purpose to clients from financial services to travel and tourism, from the US to APAC. Paul previously served as Managing Partner at a boutique branding agency in New York where he built digital and brand strategy capabilities around a core design-driven philosophy. He has worked across industries with globally recognized brands such as Canon, Google, Nissan, Mandarin Oriental, Morgan Stanley, and Boston Consulting Group.
Paul studied Psychology, Philosophy, and Graphic Design at Brown University, and today you’ll find him at home in New York with his wife, daughter, two Italian greyhounds, and thousands of LEGO bricks.