From delivering goods to delivering good
The restaurant industry’s upheaval led a key supplier to lean on its “why”
Even while recognized as a global organization providing food to restaurants, schools, hospitals, and more, Sysco felt what they did for customers was more important than just the food they delivered. To convey this idea, Sysco wanted both their employees and clients to understand their purpose more clearly. BCG BrightHouse was asked to help communicate the meaning of the organization’s purpose so that everyone could see how Sysco was Connecting the World to Share Food and Care for One Another.
We designed an internal purpose communications program to create inspiration and impact
BCG BrightHouse defined internal behaviors, aligned values, and developed a purpose communications plan. To cascade purpose throughout the organization, we designed a series of animations that brought the fresh food Sysco delivers to a higher level and distributed these animations to all of Sysco’s global locations.
Sysco rolled out a purpose-driven communications strategy across the organization and beyond
Sysco leveraged a long-term messaging guide and template as well as an everyday communications guide that reinforced the language of their purpose following launch.
A film series captured Sysco’s timeless reason for existing and how it serves humanity’s need for connection
For Sysco, purpose transformed from inspiring language to a unifying belief embraced company-wide
Over 70,000 employees now see themselves as ambassadors devoted to bringing people together by bringing food to every table
Through our work with BCG BrightHouse, we’re now providing a seat for everyone at the table, so together, we’re creating a recipe our associates and customers can believe in.Neil Russell
Sysco Chief Administrative Officer