Author: Ashley Grice

The Power of Purpose in Business TED Talk

Watch Ashley's TED Talk TRANSCRIPT:In 2019, I took a 9am flight from Atlanta to New York City. I was the...

Getting Uncomfortable on Purpose

Channeling Outrage into Purpose-Driven Action

What Companies Are Missing in Their Approach to Corporate Activism

Purpose & Impact with Ashley Grice, CEO of BCG Brighthouse

When Innovation Has No Borders, Culture Is Key

How is the Impact of Purpose Best Measured? Lessons from Quantifying the Human Side of Business

SUMMARY Over the last 15 years, Purpose has steadily risen in importance on many CEO agendas. In addition to having...

New She Wonders Podcast Episodes

What do Survivor contestants, Polynesian way-finders, and professional futurists have in common? They all can help us navigate today’s unprecedented...

We Could All Use a Little Light Right Now

There is nothing like a global pandemic to make one focus on one’s humanity. So despite founding purpose consulting over...

Articulating Personal Purpose

While companies are increasingly inviting Purpose into the corporate realm, many executives don’t grasp how their personal purpose relates to...

Reflections on The British Academy’s Purpose Summit

This is the time to harness the eloquence of technology and the raw power and potential of humanity we see...

Leaning into Purpose to Translate Outrage into Action

George Floyd in Minnesota, Breonna Taylor in Louisville, and Ahmaud Arbery in Brunswick, Georgia: three separate, yet connected tragedies bound...

Four Questions to Protect Your Organization’s Culture During COVID-19

For leaders, the rapid and exponential escalations of COVID-19 have meant 15-hour days of simultaneous videoconferencing, chats, email, Slack conversations,...

Why WHY Matters Now: How to Lean on Purpose in Times of Crisis

EVEN ON A GOOD DAY, HUMAN BEINGS ARE AVERSE TO UNCERTAINTY. SINCE OUR DAYS IN CAVES, WE HAVE GRAPPLED FOR...

With a Mission and Vision, Why Do I Need Purpose?

WE GET THIS QUESTION ALL THE TIME: IF MY COMPANY HAS A MISSION AND VISION, WHY DO WE NEED A...

Increasing Diversity and Inclusion at BCG BrightHouse

As part of the class of #LeadershipAtlanta2015 (Best Class Ever), I was introduced to Diversity + Inclusion training, and it...