Author: Heather Askew

Heather Askew

Fake it ‘til You Make it (or Break it): Tech’s Integrity Problem has a Solution

It’s been an existential crisis kind of year for Silicon Valley and new economy companies. We’ve seen outrageous claims crumble...
Heather Askew

Integrity and Purpose: A Match Made in Business

The word integrity is ubiquitous, which embodies its paradox: it is exceptionally valued and at the same time it is easily...
Heather Askew

Building Optimism: The Journey to Oldcastle’s Purpose

BrightHouse excavated Oldcastle’s guiding principles, articulated its purpose: Optimism is the Strongest Building Material on Earth, and helped bring it...
Heather Askew

When Purpose and PR Work Together it Creates Stronger Relationships

Public Relations as a profession often carries a negative connotation. Corporate Public Relations teams and PR agencies are thought to...
Heather Askew

The Purpose Advantage: Unleashing Purpose’s Power for Effective Leadership

It's no secret that fully leveraged purpose has tremendous impact. Yet, a recent BrightHouse purpose survey of more than 2500...