Strategy and creative were never opposing forces. The strongest brands are built when sharp strategic thinking and bold creative instinct come from the same place.

Paul leads global branding at BCG BrightHouse. Since joining the firm in 2019, he has helped shape our brand strategy practice, partnering with leadership teams on positioning, brand architecture, identity, naming, and the stories that bring brands to market. His work spans global enterprises and ambitious challengers across financial services, healthcare, travel, retail, energy, technology, and the public sector.

Before joining BCG BrightHouse, Paul was Managing Partner of a New York branding agency. Earlier, he advised brands including Canon, Google, Nissan, and Morgan Stanley. He studied psychology, philosophy, and graphic design at Brown University — a combination that still shapes how he thinks about brands today. He lives in New York with his wife and daughter, three dogs, and enough LEGO bricks to build almost anything.