I’m passionate about activation — it’s the key step that brings a brand’s words to life, and turns creative ideas into meaningful action.
Jeff believes that the world benefits from bigger thinking and more purposeful brands. He joined BCG BrightHouse in 2013 and has extensive experience with a wide range of clients across continents, including coordinating and overseeing projects in many different languages. No matter what client he works with, Jeff’s focus has always been on big ideas that take brands further. While at BCG BrightHouse, he has led creative projects for Mercedes-Benz Cars, Kroger, Stanley Black & Decker, IHG, The Home Depot, Sysco, and many more. His work has been recognized by several prominent award shows, but the real reward has been seeing the positive impact the team of thinkers he works with is having on our world.
Over his career, Jeff has worked for several global agencies including Grey, Ogilvy & Mather, and J. Walter Thompson. He has a Bachelor of Fine Arts in Drawing and Painting with a Minor in Advertising from the University of Georgia. He’s an art and architecture lover, avid traveler, and he enjoys getting outside with his wife and two kids.