We are
thinkers,
doers dreamers storytellers poets artists makers realists filmmakers musicians builders painters designers strategists researchers wonderers

Nearly 30 years ago, we created the frameworks for discovering and embedding purpose. Since then, we’ve helped clients around the world transform their culture, accelerate their growth, and infuse true meaning into their brands.

Our Purpose

Discover True Light
in the World

It’s larger than goals, deeper than values. It’s our North Star, our rallying cry, our reason for being.

Our Purpose Principles

We work and live by five key purpose principles

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The Beauty of
Eloquence

We master ideas. And pictures. And words. We believe communication is a craft, and if something is worth saying, it’s worth saying well. (Because an idea without the right words is like good intentions without action.)

Lighting
the Way

We have always illuminated the future with psychically revolutionary thinking. And we don’t lead the way only in breakthrough ideas — we also lead our clients, teaching and guiding them with our clear light.

Family Is
Everything

It starts with those closest to us and extends to our BCG BrightHouse family, our clients, our community, and the family of all living things. Family is the most important thing. It is, indeed, everything.

Intelligence
Having Fun

Everyone at BCG BrightHouse is creative. Everyone at BCG BrightHouse is strategic. When the two sides of our House and our brains come together, the output is smart, and the work is play.

From Wonder? To
Wonder!

Curiosity, innocence, aliveness. Some would say these are childlike traits. We say they are the key ingredients for mature learning and discovery, for revelation and awe. It’s this magic that changes the minds of people who can change the world.

Global Leaders

Thinkers

Luminary Fellows

Our Luminary Fellows are part of our diverse community of subject matter experts. Their divergent insights stretch our thinking to exert an even bigger impact.

Explore thinking
join our house

Let’s light the way, together

We’re looking for curious minds and creative spirits who believe advancing organizations can help change the world.

Apply here
Our locations

Combining a global presence with local knowledge, we create impact all over the world

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