Jaguar: The last roar or a bold new start?
Over the past few weeks, Jaguar's transformation under its "Reimagine" strategy has sparked vibrant debates across...
We’re always thinking ahead
When we talk about purpose, innovation, and sustainability, we don’t just start conversations — we advance them.
Digging into Pre-Columbian Futurism at TED
In her compelling TED Talk, Catalina Lotero, a Creative Director at BCG BrightHouse, shares how her unique perception...
Supercharging Investor Communications: Adding Story to Strategy
In today's investment landscape, companies need more than just strong financials to win over investors. They must...
Absurdity Meets Structure: Exploring the Balance of Play and Planning in Creative
In our recent photoshoot for the BCGBrightHouse 2024 swag collection, we explored form, function, and the absurd....
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The Power of Purpose in Business TED Talk
Watch Ashley's TED Talk TRANSCRIPT:In 2019, I took a 9am flight from Atlanta to New York City. I was the first...
Move Fast and Fix Things
There are those that look at things the way they are, and ask why? I dream of things that never were, and ask why...