A Creative Consultancy Rooted in Purpose

Authentic impact

Examine the why, what, and how of authenticity for navigating the landscape of social and environmental impact.

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Next AI empowerment

AI empowerment

Purpose serves as a guiding light for authentically and responsibly incorporating AI within your business.

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Next Driving invention

Driving invention

Mercedes-Benz Cars found the inspiration to transform their business model and the world.

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Next Authentic impact

    One
    house

    Discover True Light in the World

    One
    purpose

    Results that change companies — and the world

    Purpose improves society and the bottom line. It boosts company performance by increasing employee productivity; focusing strategy, culture, and brand; and guiding better decision-making. It’s where elevated ideals meet higher earnings.

    Purpose-driven companies have:

    • 175%

      brand
      valuation
      increase

    • 35%

      greater
      annualized total
      shareholder return

    • 18%

      turnover
      reduction

    Results that change companies — and the world

    Purpose improves society and the bottom line. It boosts company performance by increasing employee productivity; focusing strategy, culture, and brand; and guiding better decision-making. It’s where elevated ideals meet higher earnings.

    Purpose-driven companies have:

    • 175%

      brand
      valuation
      increase

    • 35%

      greater
      annualized total
      shareholder return

    • 18%

      turnover
      reduction

    Our work transforms lives and livelihoods

    Our work transforms lives and livelihoods

    • The
      North
      Face
    • Stanley
      Black & Decker
    • Bank
      of Montreal

    From summiting peaks to redefining exploration

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    From making tools to bolstering makers

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    We lead with purpose but offer so much more

    Learn more

    "Through our work with BCG BrightHouse, we're now providing a seat for everyone at the table, so together, we're creating a recipe our associates and customers can believe in."

    NEIL RUSSELL Chief Administrative Officer
    Sysco

    "Working with BCG BrightHouse has been a deeply meaningful experience. They were excellent collaborators and partners who delivered great value for The North Face. They opened the aperture for our brand to think about the larger, more meaningful role we need to play for our employees, consumers, communities, and the planet."

    ARNE ARENS Former Global Brand President
    The North Face

    "Working with BCG BrightHouse was life-changing and a massive inflection point for BMO. Through our purpose, we’re able to lead in energy transition and climate work, authentically leveraging our strengths."

    JONATHAN HACKETT Head of Sustainable Finance and
    Co-Head of Energy Transition
    Bank of Montreal
    People, Purpose, Thought Leadership
    People, Purpose, Thinking, Thought Leadership
    Purpose, Thinking
    Thinking
    Thinking

    Let's
    connect

    ©2024 BCG Brighthouse

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