We uncover,
unlock, and uplift

We unearth insights from deep within organizational history and culture, engage Luminaries to bring divergent yet relevant perspectives, and craft powerful stories and activations that turn strategy into action.

Our offerings

We lead with purpose but offer so much more.

  1. Purpose
  2. Culture and Transformation
  3. Strategic Storytelling
  4. Brand
  5. Authentic ESG
  6. Innovation


An authentic, embedded purpose is the No. 1 cited driver of successful transformations. Leverage purpose to elevate efforts, guide and align decision making, and identify a clear human need in the world your organization can fulfill.

Purpose Assessment

We conduct a proprietary survey that excavates your organization’s stakeholder sentiment on top priorities and any gaps that need closing.

Purpose Articulation

We craft a memorable and inspiring rallying-cry statement along with an accompanying story that defines your organization’s timeless reason for being and why it matters to the world.

Purpose Principles

We define your distinctive strengths that, when taken together, paint a picture of who your organization is at its best.

Purpose Activation and Integration

We create a toolkit of materials and activities to launch and embed purpose throughout your organization.

Purpose Implementation

We produce charters, KPIs, and a plan to implement purpose into your organization’s key functions, regions, and processes from culture to strategy to brand.

Culture and Transformation

Foster high-performing, purpose-driven cultures and drive transformation success by understanding what moves people to change. Blending meaning and enthusiasm with the science of change inspires belief and unlocks the discretionary effort that fuels transformations and talent retention.

Cultural Baseline

We excavate your organization’s cultural starting point and why it is that way, highlighting issues that require alignment or change.

Culture Articulation

We create a view of your desired culture framed around this question: What do we want our employee experience to be?

Behavior Definition

We identify specific, actionable behaviors that align to your values and desired culture to enable your organization’s strategy.

Culture Implementation

We specify and activate the measures needed to realize your desired culture, which can include defining behaviors as well as piloting ways to foster them within your operating context.

DEI People Strategy

We develop a DEI vision and narrative and ways to bring them to life through your employee lifecycle.

Employee Activation

We employ creative storytelling, unique experiences, and practical tools to enable your organization to achieve its desired culture.

Strategic Storytelling

Galvanize your employees through the power of authentic communication. With a powerful “why,” we enable organizations to tackle any “who,” “what,” or “where.”


We define in a succinct statement what your organization strives to accomplish every day.


We align your organization through an audacious yet achievable aspiration with a measurable destination.

Emotional Case for Change

We express the emotional “why” behind transformations to infuse energy into tackling the road ahead.

Communication Strategy

We transform traditional communications into engaging and authentic storytelling and experiences.

Investor Storytelling

We bridge the gap between investors and directors by articulating why your work matters and what it will unlock for your organization in the future.


Enable a bold shift in market position by aligning your brand to your organization’s place in culture. Make your marketing a movement, your customers loyalists, your image iconic.

Brand Positioning and Messaging

We determine customer, competitor, and cultural white space for your brand and frame key messages across stakeholders.

Brand Architecture

We manage the relationships within a family of brands and set guardrails for extending or focusing brands.

Brand Identity

We strengthen the core character, visual and verbal voice, and symbols and markers associated with your brand.

Brand Campaign

We advance memorable big ideas to serve as both a platform and a spark for a robust, brand-enhancing creative campaign.

Employee Value Proposition

We compose the core narrative that connects employees to your organization, leveraging the full brand toolkit.

Authentic ESG

Reach beyond a generic, compliance-based approach to ESG. Develop a purpose-driven ESG strategy and story that are distinctive in the market, credible to your organization, and embedded in your business.

ESG Vision

We focus ESG agendas by crystallizing an ambitious and authentic societal role for your organization to explore.

ESG Stakeholder Communications

We craft unique and cohesive ESG narratives and stakeholder message maps; then, we bring the story of your organization to life through a range of creative communications.

Bold Commitments

We establish a set of signature actions your organization can take to leverage your purpose and create a positive and lasting impact.

ESG Organizational Mobilization

We infuse ESG strategy into your organization, bringing it to life by aligning employees and inspiring them to deliver transformational change.


Lean on purpose to invent humane and holistic solutions for tomorrow’s needs. Innovate new products, services, and business-model ideas that create a clear and distinct competitive advantage.

Innovation on Purpose

We create purpose and innovation strategies that unlock a long-term, adaptable, competitive advantage.

Purposeful Foresight

We de-risk innovation by providing consumer, market, and human insights to map out possible outcomes and avoid unintended consequences.

Startup on Purpose

We empower your portfolio company and founders with tools and knowledge to harness the human side of your business, leveraging purpose in culture, strategy, and brand at scale.

Transformation Roadmap

We activate an innovation culture within your organization by using purpose-driven training that enhances the inventive capabilities of your leaders and associates.

Responsible AI and Technology

We reduce the risk of emergent, new-to-market technologies and use historical, market, and human insights to manage their deployment.

Moonshot Ambition

We help build new products and services by using human-centered design and humane holistic design to knit systems thinking and ESG into the development process.


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