You may know that purpose drives people. But did you know it also drives profits?
Sure, 79% of employees who work for purpose-driven companies like P&G, General Mills, and SunTrust Bank say they love their jobs. And 91% of consumers around the globe would rather buy from a brand that supports positive impact than from one that doesn’t. But what about profits? The numbers are even better. Purpose-led companies see shareholder returns of 1,681% vs. the S&P’s 118% over 15 years. Everyone has a light inside. Only purpose can brighten lives and the bottom line.