Brad White @ BCG in the Nordics

Written by

Red Cullers Group Creative Director |

Dec 05, 2019 · 1-minute read

We are entering the 2020s, and it has never been harder to predict what the future holds.

But one thing is for sure, we are entering a decade of an accelerating pace of change and uncertainty on all parameters.

Last week BCG looked into the crystal ball at the annual Nordic Transformation event. 150 business leaders from across the Nordics were invited to discuss new technologies, ways of working, and how to design the organization of the future. And BrightHouse was there.

Or more specifically, Brad White, our President Europe + Middle East, was there. In his speech, which we’ve made available below. Brad says that ‘Purpose’ is the anchor organizations and employees need in the 2020s where we have to tackle an accelerating pace of change. He argues that Purpose will be the key to success particularly when it comes to talent acquisition and during times of transformation.

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