Written by

BCG BrightHouse

May 03, 2023 · 1-minute read

Purpose Assessment

We conduct a proprietary survey that excavates your organization’s stakeholder sentiment on top priorities and any gaps that need closing.

Purpose Articulation

We craft a memorable and inspiring rallying-cry statement along with an accompanying story that defines your organization’s timeless reason for being and why it matters to the world.

Purpose Principles

We define your distinctive strengths that, when taken together, paint a picture of who your organization is at its best.

Purpose Activation and Integration

We create a toolkit of materials and activities to launch and embed purpose throughout your organization.

Purpose Implementation

We produce charters, KPIs, and a plan to implement purpose into your organization’s key functions, regions, and processes from culture to strategy to brand.

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