Written by

BCG BrightHouse

May 03, 2023 · 1-minute read

Brand Positioning and Messaging

We determine customer, competitor, and cultural white space for your brand and frame key messages across stakeholders.

Brand Architecture

We manage the relationships within a family of brands and set guardrails for extending or focusing brands.

Brand Identity

We strengthen the core character, visual and verbal voice, and symbols and markers associated with your brand.

Brand Campaign

We advance memorable big ideas to serve as both a platform and a spark for a robust, brand-enhancing creative campaign.

Employee Value Proposition

We compose the core narrative that connects employees to your organization, leveraging the full brand toolkit.

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