Written by

BCG BrightHouse

May 03, 2023 · 1-minute read

Brand Positioning and Messaging

We determine customer, competitor, and cultural white space for your brand and frame key messages across stakeholders.

Brand Architecture

We manage the relationships within a family of brands and set guardrails for extending or focusing brands.

Brand Identity

We strengthen the core character, the visual and verbal voice — as well as the symbols and markers — associated with your brand.

Brand Campaign

We advance memorable big ideas to serve as both a platform and a spark for a robust, brand-enhancing creative campaign.

Employee Value Proposition

We compose the core narrative that connects employees to your organization, leveraging the full brand toolkit.

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