For over a decade, Evergreen Climate Innovations has been a beacon of hope for climate tech in the Midwest, empowering early-stage startups with the funding and support they need to grow solutions for our planet’s future. But the world is changing. With a shifting political landscape, an evolving ecosystem, and the desire to scale their impact, Evergreen recognized the need to reach further—to speak to a broader audience, align their community, and catalyze growth.
BCG BrightHouse helped clarify their vision, craft a compelling narrative, design a robust stakeholder messaging map, and create a suite of creative tools, so Evergreen can step into their bold new chapter with precision.
A Partnership to Illuminate Evergreen’s Vision
Our work with Evergreen began with a rigorous discovery process. We dove deep into their strategy, reviewing key documents, and conducting interviews and workshops with founders, funders, and team members. This robust process helped us unearth:
Four Key Strengths
1. We never waver in our commitment
2. We cultivate early potential
3. We connect the climate ecosystem
4. We catalyze outsized impact
Three Opportunity Areas
1. Repositioning the Midwest as a critical space for climate investment
2. Raising awareness of our value by telling the story better
3. Reaching a broader group of investors
These insights lit the path toward a vision that could inspire, unify, and scale.
V I S I O N
We deploy patient capital for a world that can’t afford to wait.
We helped Evergreen articulate a visionary identity that reflects the urgency of climate action and the hope embedded in human ingenuity. The vision narrative we co-created paints a picture of inclusive innovation, patient capital, and deep-rooted community, all grounded in the rich resources and resilience of the Midwest.
From Wonder? to Wonder! Strategic Messaging & Storytelling Tools
We developed a messaging map tailored to Evergreen’s most critical audiences—from donors to policy leaders—ensuring that every message speaks with clarity, empathy, and confidence.
- A compelling elevator pitch to introduce Evergreen’s unique value
- A communications toolkit for funders
- Clear stakeholder segmentation with watch-outs and opportunities
Activating the Brand with Creative Power
To support long-term growth, we created a complete brand refresh and an asset suite designed to energize every channel and conversation.
Brand
Guidelines
A warmer, human-centered visual identity featuring topographical design elements, vibrant Midwest hues, and storytelling photography featuring real founders and funders.
Social Media
Templates
Bold Canva templates spotlight founders and celebrate milestones, making Evergreen’s mission tangible and shareable.
Email
Templates
Designed for newsletters, investor updates, and founder spotlights, these templates bring consistent energy and design to every inbox.
Bonus
Tools
- Vision video and logo animations
- Descriptions of Evergreen’s core values
- Activation ideas to expand the brand’s reach and impact
Our partnership in their words
The team was all in from the moment of engagement. BCG BrightHouse’s due diligence was deep and thorough, and all aimed at getting to the heart of our organization to help us shine. The vision was co-created for Evergreen and has been energizing for staff and our stakeholders.
Michelle Carr
CEO, Evergreen Climate Innovations
The entire Evergreen Climate Innovations Board of Directors was thoroughly blown away by the creativity and strategy that BCG BrightHouse brought. Our mission and impact will surely be elevated as a result.
Amy Francetic
Board Chair, Evergreen Climate Innovations
A Brighter, Greener Future
Evergreen is now poised to scale with clarity, confidence, and creative tools that match the brilliance of their mission. At BCG BrightHouse we’re honored to walk alongside purpose-led organizations like Evergreen—amplifying their light and helping them lead the way in solving humanity’s biggest challenges.