For our first film collaboration with our office in Berlin, called “New Horizons,” we created a poetic ode to the merging of our cultures and to the idea that no matter where we are in the world, all roads lead back to our bright home.
Expanding across oceans requires continuous change. For BrightHouse, expanding from our Atlanta office to Berlin brought a lot of excitement, challenges, time shifts, new friends, and most importantly new places where Purpose could thrive.
With the merging of two different cultures, one in Atlanta and one in Berlin, we had to stop and ask ourselves: What keeps us connected as one home? Better yet, what keeps us connected as we roam all over the world for our clients around the world? The answer to both is Purpose.
Based on that notion the concept behind our “New Horizons” film was born. This film was the first joint film collaboration between the Atlanta office and the Berlin office. Working together, we gathered the shots side by side and created an ode to feeling at home all over the world.
Big Idea
No matter where we are in the world, all roads lead us to the home of Purpose: BrightHouse.
Visual Treatment
By using the split screen device in combination with full-screen shots, we tell two different stories from two different locations that merge into one final destination: BrightHouse.
Tone
Personal, Inspirational, Global
Moodboard
Storyboard Sample
This film was a great internal collaboration between many of us at BrightHouse and the beginning of many new ones to come.
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